Cult Couture 2012

DSC_0145Cult Couture – My first ever fashion show! This was a really amazing event with LOADS of talent so i felt really proud to be accepted as an entrant finalist along with a few others from Toihoukura. Leading the group was our fashion & textile guru Hone Bailey who was in his graduate year at Toihoukura, including myself & good friend Elizabeth Kerekere. The rest made up of first & second year students & one staff member. Hone, Elizabeth & I probably bit of more than we could chew having to plan, create & organize our graduate exhibitions at the end of the year, not to mention all our other requirements but, we did it & i was glad i did as I’m sure the others were too – it was an awesome experience, one of many that I’ve been privileged to be apart of in my three years at Toihoukura.


We all had our own kaupapa & design ideas that we wanted to express, different levels of fashion, textile & design experience but the one thing we all had in common was our creative ability. We spent tireless hours creating our creations & even had our own mock runway show at Toihoukura a few weeks before they were sent off – this gave us all that final chance to make any quick alterations or adjustments & to allow whanau & friends to be apart of the experience as well.


Because of our diversity, we had a really unique collection to present at the event over a range of catagories – out of the 10 that entered 8 made it through. As it was held in Auckland, we had to arrange travel & accommodation for the event as well as courier for all our garment entries – there was so much to do aside from just making the garment but we managed in good steed.


The kaupapa behind my garment is based on the story of the Purerehua (butterfly), as it has become a signature design that I use. From its origins to its connection with Maori myths, legend’s and traditions, as well as it’s symbolic representation in today’s world i.e: New Beginnings/Spring. The colours of the Monarch butterfly inspired me for this piece.


I’d like to think that at some stage every young girls imagination, dreams up princesses and fairytales and that they bring that sense of confidence into their lives as they mature. Women today, I believe, are in a new age where they are confident, successful, powerful, endearing, fierce and beauty ‘inside and out’ plays a part in this transformation. I’m not trying to highlight that ‘beauty’ is everything one should aspire – because it’s not. More to the fact and addressed at the female youth of today, that if you feel beautiful, confident and good about yourself, life will reflect that.



I also wanted to reflect the importance of reviving the connection to ones culture and land, as these are important issue’s before us today, for Maori and all indigenous cultures around the world. There’s nothing wrong with wanting success but remaining grounded is what keeps us connected to who we are and where we come from – without knowing the past we cannot know the future. It’s about breaking through the stages, like that of the butterfly, into a new era and a new self.


~ by Terangi Roimata Kutia-Tataurangi on July 13, 2013.

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